In today’s fast-moving digital landscape, there is a greater need for content that is organized and accessible. Siloed and static PDFs no longer cut it.
When looking at research provided by Corporate Visions, we can see that in more than 50% of deals, if buyers and sellers do not align on sales processes, this disparity slows deal velocity and undermines pipeline accuracy. This issue is not unique to businesses as they struggle with providing information quickly and efficiently.
Customers expect seamless, interactive, and branded online experiences, starting with your catalog. So, what can businesses do to facilitate the flow of information and the sales process? This blog explains how Catalog Sites helps to solve these issues and enables your company to provide an enhanced experience for your customers.
What Are Catalog Sites?
Catalog Sites are branded, individual digital product catalogs – like microsites – for sales reps, teams, partners, and customers. These individual product catalogs allow users to showcase one catalog or multiple catalogs and create the exact literature they need without relying on design or development.
Catalog sites also enable the same features and functionality as a regular digital catalog, such as search, filters, product highlights, and CTAs (call-to-action).
Key Features of Catalog Sites
Catalog Sites provide a plethora of amazing opportunities for consumers and businesses alike. They enable the efficient and secure ability to share information. Your team can stay up to date and focus on selling.
Let’s learn about a few more features that make this technology stand out:
- Searchable & Filterable: Let users find exactly what they need.
- Branded Design: Reflect your company’s look and feel.
- Multi-Catalog Navigation: Manage an entire product library in one site.
- Clickable CTAs & eCommerce Links: Drive action, not just views.
- SEO-Friendly Pages: Boost visibility across search engines.
A Real-World Use Case: How A Business Can Benefit From Using Catalog Sites
Now let’s examine a real-world example of how a company is handling the rapidly changing technological landscape and the way that they implemented Catalog Sites to benefit their sales process, team, and end users.
A great example of using the Catalog Sites to create a Custom Catalog is if a B2B manufacturer wanted to showcase seasonal lines. They can pull Summer products and create their own custom lookbook. Furthermore, sales reps can apply custom fields (like name, logo, phone number) to generate their own branded Custom Catalog.
Another example is that wholesalers can manage large product libraries and ensure that every PDF or flipbook is created with fresh, accurate product information. Brands can use these microsites as a sales portal and enable omnichannel discovery of their products and services.
Finally, marketing teams can create campaign-specific catalogs, tailored to the client by variant or region, and localized for every market.
How Catalog Sites Help Businesses Win
Disconnected communications from businesses to teams to customers leads to errors, and the need for the team to work harder, not smarter. Manually following up with clients and creating specialized mini-digital catalogs for them distracts focus and attention on other aspects of the sales process. Thus, content may not always be up-to-date or consistent. And, if there is not a Content Sites access in place, this lack of collaboration hinders the work of sales teams.
Let’s explore 4 catalog creation-specific problems and how Catalog Sites can help.
1. Increases user engagement and time on site
A Catalog Site serves as a microsite that mimics the blueprint for a full digital catalog and contains all essential information pertaining to the products you want to pull. Customers, sales reps, and other team members can create their own catalogs based on the full piece. This prevents wasted time, streamlines access to information, and encourages users to spend more time exploring the organized and readily available content.
2. Improves discoverability of your products
Catalog Sites improve the discoverability of your products. Using search and filter functionalities enables users to find the information they are looking for quickly and efficiently. These assets can be transformed in bulk into pre-developed templates so users can have their own mini-catalogs to browse.
3. Reduces friction in the buyer journey
Catalog Sites provide an intuitive interface that is easy to use, so they can feel comfortable creating and managing their own microsite. This type of access to customized data reduces friction in the buyer journey, while giving the business users power to take the content into their own hands, while keeping the catalog on-brand and always updated. Best of all, no one has to lift a finger to write a line of code.
4. Supports sales reps, customers, and partners with a powerful tool
Catalog Sites supports sales reps, customers, and partners by offering them a powerful tool that works seamlessly on mobile or desktop. Instantly build and send custom sell sheets, line sheets, and price lists to share by email or mobile in seconds. Maintain brand consistency across every PDF and flipbook, cut down on design bottlenecks, and launch campaigns faster. Dealers can self-serve and generate catalogs tailored to their territory, while professionals and end users can browse product lines and create downloadable PDFs for quoting, purchasing, or reference.
Maximize Sales Efficiency with DCatalog’s Catalog Sites Solution
Save time during the sales process and provide streamlined access to digital catalog content when you begin using the Catalog Sites solution. Take your literature creation one step further by enabling sales reps, marketing teams, distributors, and end users to automatically create their own microsite PDF catalogs. Use our ready-to-use templates to create polished, branded catalogs in seconds.
Now is the time to focus on selling and spend less time searching for information with DCatalog. Create curated, searchable digital catalogs that boost product engagement with brand personalization, rich media, and advanced organization options. Ready to get to market faster? Reach out to one of our Publishing Executives today, or sign up for a free trial to experience our platform for yourself.