It feels like summer just got started and now we’re already wrapping it up! Spooky season, turkey time, and festive ugly sweaters are almost upon us. It is time to start prepping and planning your holiday content marketing strategy. The holiday season brings festive cheer, twinkling lights, delicious eats, and shopping bedlam.
It’s not only the over-consumption of tryptophan and sugar, but also all of the stuff to buy! In this case, there are so many deals, gift baskets, toys, and more! DCatalog will act as your H.E.I.C. (Head Elf in Charge), to help you start planning your relevant, targeted holiday content. Most importantly, stand out from the crowd, expand your reach, and drive sales.
Why a Holiday Content Marketing Strategy is Important
Seasonal content marketing allows you to set a plan in motion for creating and managing the holiday strategy for your business. Harness the power of the changing seasons and softer, shinier approach to shopping to make content that matters. Stay ahead of the busyness of the season and limit your chances of feeling overwhelmed or like you are falling behind. Holiday editions of your digital flipbooks and catalogs add a festive air to your regular online content.
Shoppers tend to search for gift guides, shopping tips and tricks, amazing deals, and trending items. With digital catalog software, package your products, services, and deals in a convenient and visually appealing way that helps consumers see the choices they want to make. Create curated lists of similar products to provide inspiration to shoppers. Take the stress out of the many choices they are faced with, and offer several like-minded choices that go together.
Plan Your Strategy
Now that we have discussed why a holiday content strategy is important, it’s time to chat about how to plan in an efficient manner for the upcoming season. Every business gets a unique opportunity to meet their audience where they are, engage and excite them, to boost revenue and drive results. Here are the ways you can prep and plan:
Start Early
Start promoting your business now for the holiday season. Plan your launch to commence directly after Thanksgiving, at the latest. If you haven’t built your holiday catalog yet, don’t panic. You can start immediately and, luckily, DCatalog makes it easy to plan and prep!
Try our Catalog Creation tool that allows you to automatically transform product data feeds into digital product catalogs, customized with your own layout, design and branding. Choose from our range of pre-designed templates to create polished, branded PDFs and online catalogs in just a few clicks.
Set Goals
Before you start composing and preparing your PDF catalog, pause for a moment to think about your goals for this holiday season. Consider the seasonal content marketing approach you want to take. What is the main purpose of your holiday catalog? Are you launching a holiday bundle or a new collection? Do you want to boost sales, or expand your reach? Outline your purpose and goals before surging into holiday planning.
If you have multiple product catalogs, DCatalog’s AI Search & Chat feature allows you to search thousands of resources across your catalog collection at the same time. Your customers can ask questions and get accurate, conversational answers derived directly from the text within your document content. This makes your holiday content marketing stand out and shopping across a library of resources is a breeze!
Research Trends
With your goals established and a plan of action in mind, make sure to research trends, especially with regards to your target audience. Pay attention to what items they are most interested in, or that they are asking for.
Build a branded custom catalog with pages from your existing PDF or flipbook to create curated shopping lists for your customers. With DCatalog’s StitchBook technology, seamlessly add, remove, and reorder pages from your original catalog to create tailored editions.
If you have published previous digital marketing collateral with us, you know that DCatalog offers analytics and metrics so you can understand how your audience interacts with your content. Use that data and information to make well-informed decisions about the curated, custom catalog you want to put together, featuring product bundles, collections, and discounts you’re offering during the holiday season.
Digital Catalog Holiday Content Ideas
Content for the holiday season naturally needs to be a bit more over the top in terms of promotions, giveaways, themes, and content. It is best to employ interactive catalog software to achieve the look and feel of a festive, cheery season. Here are some ideas to execute this within your digital catalogs and flipbooks:
Design Holiday Themes
Start the holiday season off right. Create and design holiday catalog themes that evoke feelings of warmth and cheer. Don’t be afraid to get a little cheesy with your call to actions. Get into a holiday theme that fits with your business plan and aesthetic. Find fun ways to interact with your audience. DCatalog’s admin platform makes it easy to design a themed catalog for the season.
Offer Amazing Promotions
Shoppers love a good deal at any time, but never more than during the holiday season. Seasonal content marketing firmly comes into play here. This is the time to offer amazing promotions that really feel like a good deal. Craft promotions that are too tempting to pass up. DCatalog offers many ways to draw attention to important deals, such as using GIF animations, video and audio clips, and slide show carousels to create flash and buzz around the promos.
Sponsor Holiday Giveaways
The holidays are a period of time when a lot of shopping is happening. However, some people find this time to be difficult. Perhaps your business can sponsor a few giveaways throughout the season that will impact your community or target audience. If you have a gift basket business, consider designing a small basket and doing a “12 Days of Giveaways” theme. Our admin provides the ability to add, replace, and delete pages as needed so you can create your giveaways and take them down once the date has passed.
Holiday Catalog Production with DCatalog
As a business owner, you are doing a lot. Holiday content marketing, along with catalog production, is a yet another thing on the growing list of business things to take care of. With the DCatalog platform, you can actually take a lot of guesswork and management out of your holiday catalog production. Let’s go over a few ways that DCatalog can help:
- Co-Branded Catalogs, Smart Doc AI, and Automated Catalog Creation to streamline your workflow: Streamline sales and generate revenue by connecting your digital catalog to your eCommerce platform with e catalog software. Your customers can easily browse items within the catalog, add them to their cart, as well as check out when they are ready. Increase engagement and sales and make your products pop.
- Dynamic templates for fast, polished layouts for your catalogs, price sheets, data sheets, and line sheets: Enable your customers to easily submit orders via an order form or request lists to make their holiday shopping even easier. Generate quote requests and purchase orders directly from your digital catalog. Provide your sales team with tools to receive quote requests, submit orders and create sales.
- Interactive elements that capture customer attention: Flawlessly convert your product data into a PDF catalog with our XML to PDF tool. Automatically create a fully shoppable, ecommerce-integrated catalog. Keep brand consistency, streamline business processes, and utilize a branded digital product catalog to increase sales and reach.
May Your Days Be Merry…and Organized
Now you can be jolly for the holidays knowing that DCatalog will act as your team of elves! Remember to make a plan, stay organized, and use all of DCatalog’s innovative tools and features to create a festive, cheery, digital catalog that levels up transactions, boosts sales, and expands your reach.
DCatalog has all of the product catalog software tools and expertise you need to bring the holiday version of your digital catalog to life. Contact us to add the seasonal flair. Let’s bring joy to your world together!