The holiday season wraps us up in a world of cozy feelings; inside a snow globe that, once shaken, sends us into a snowy, whirling frenzy of shopping, planning, baking, and seeing family and friends. At this time, it’s important to remember that it’s not about the products – it’s about the stories. Customers want to feel connected to your brand now, more than at any time throughout the year.
Your personalized holiday catalog will become a secret weapon for customer engagement and boost holiday traffic this season. Design a catalog that spins a compelling narrative and invites your customer into your brand. In this blog post, we will go over a few ways that creating and publishing a digital catalog with DCatalog will enhance your holiday marketing plan.
Design a Cozy Seasonal Marketing Catalog
Start by designing a cozy seasonal marketing catalog that provides viewers with a comforting vibe as soon as they lay their eyes on the cover.
Adams & Co is one example of a digital catalog with a fun, festive layout that invokes the holiday spirit:
Adams & Co. specializes in creating premium decor, inspired by everyday life. Their holiday catalog reflects their passion and love for the pieces, and the season. With DCatalog, they are able to layout their catalog in a beautiful manner, that makes the products stand out. Using our tools, such as the Expandable Table of Contents feature, Adams & Co. designers can creatively label the sections of their holiday products and easily direct their shoppers to the items they want to see.
Viewers can bookmark pages that contain items they are interested in. Once viewers decide on the products they want to purchase, they can click the shopping cart icon, which directs them to an account login page where they can sign in to complete their shopping.
For Adams & Co, they are able to present a beautiful holiday catalog spread that entices their viewer and provides them with an old-fashioned browsing experience. Then, they combine that experience with the ability to complete the buying process and check out, all by clicking within the catalog.
Showcase Your Holiday Products
With DCatalog, your static catalog comes alive and excellently showcases your holiday products. With GIF images, you can incorporate falling snow, flickering candlelight, or cookies sliding out of the oven. In this way, your product can almost be felt, as well as seen, which turns an item such as a winter sweater into a textured, near- tangible piece of clothing.
Another way to showcase your products within the DCatalog platform is by embedding videos or image pop ups into the catalog. Provide your customers with a better viewing experience where they can get all the information they desire about your products.
Boost customer engagement further by including shopping links that allow customers to complete their purchases. Customers can purchase products in a few different ways: by adding items to their cart and checking out directly from the catalog; or by clicking on a shopping link that takes them to your website so they can finish shopping.
Garnet Hill, a clothing and bedding retailer, uses shopping links within their holiday catalog to help customers shop their products:
When customers click or tap the plus icon, they can view more information and add the item to their cart. With the search feature, they can look up products by name to locate them easily. For quick reference, customers can bookmark their favorite items.
Garnet Hill is able to boost customer engagement through a personalized holiday catalog that is equipped with shopping links to let customers easily browse and shop the products.
Tracking Holiday Catalog Performance
Boost ROI and track your holiday catalog performance with DCatalog’s built in analytics. The biggest advantage of converting your static PDF into an interactive, engaging digital catalog is being able to see how it performs amongst your target audience.
Totally Chocolate showcases a beautifully designed and personalized holiday catalog for their premium chocolate. They offer the perfect holiday gift in a variety of designs and tastes.
Totally Chocolate likes to distribute their holiday gift digital catalogs before their physical catalogs are mailed out, so that their customers can get a jumpstart on holiday shopping. They are also able to track the performance and usage of their catalog via data and analytics. With this information, they can see data such as: where their customers came from, how long they stayed on each page, if they zoomed in, the links they clicked on, and more.
In this way, Totally Chocolate is able to utilize their holiday catalog for insights, conversions, and sales.
Conclusion: Turn Browsing Into Buying with DCatalog
Creating your personalized holiday catalog this season will help you turn browsing customers into buying ones. The digital catalog becomes a secret weapon for customer engagement that boosts holiday traffic.
Design a beautiful holiday catalog that invokes the spirit of the season, and help your products stand out. Include GIF animations, pop up images, and embedded videos to make your content interactive and engaging. Include shopping links so customers can browse and shop your holiday products.
We’d love to hear from you and help you leverage your digital catalog to boost ROI, engagement, and reach! Sign up for a free trial, or contact us to schedule a consultation with one of our Publishing Executives today.