Are you wondering how to present your fashion catalog content to a wide reaching audience? Typically, the fashion designs would be compiled into a traditional print catalog. However, now it’s time to rethink how you present your catalog content and start to consider going digital.
Digital lookbooks and fashion catalogs are becoming increasingly trendy in today’s modern shopping environment. This format enables you to add elements of storytelling, reduces costs, and creates selling opportunities. In this environment, your collection speaks for itself.
Digital catalogs serve as a way to replace traditional print product catalogs, while offering so much more. They offer increased accessibility and mobile shopping options, a higher rate of return on investment, and a reduction in the ecological footprint. A digital catalog helps clients and consumers seamlessly immerse themselves into the world of your collections that inspires purchases and leads to an increase in sales.
In this blog, we’ll go over a couple amazing fashion catalog examples from DCatalog customers that will inspire your own fashion catalog creation.
1. Preppy Summer Fashion Catalog Example by Carbon38
Carbon38 curates, collaborates, and creates a women’s fashion catalog that brings stunning designs to life. The styles and patterns found in the Carbon38 Spring/Summer collection digital catalog feature vibrant colors, lightweight fabrics, and stunning outdoor settings. This catalog captures the essence of the season with high-quality images and thematic design elements.
To keep the ladies dress catalog design as sleek as the clothing, this client chose to have a clean, white background. Thus, the catalog itself features prominently in the viewer. Using the high-quality images within a clean background keeps the attention of the reader, but Carbon38 takes it one step further by using DCatalog’s unique polygon linking tool to outline interesting shapes.
When a user clicks on the clothing option, an external link takes them to the webpage where they can view more information about the item. This information ranges from a product description, sizing, pricing, and more. Users can add the item to their shopping cart, then return to the digital catalog to continue shopping.
Altogether, this digital clothing brand catalog by Carbon38 offers an amazing way for users to view the stunning collection of Spring/Summer items in a setting that is familiar and engaging.
2. Fashion Catalog Example of Archived Collections: Effortlessly Explore More Styles
Solmate Socks is a company full of warmth, love, and character. So, it makes sense that they would gravitate towards DCatalog’s admin platform, which aims to make publishing easy and fun. There are several ways to use the DCatalog platform to showcase their brand, collections, and products.
Solmate Socks welcomes all customers to their fashion brand catalog by incorporating an introduction page at the beginning of the catalog. This is a static page that sits on the left side of the viewer, and acts as a concierge to the catalog. It provides tips on how to shop the catalog, what to expect inside, and how to navigate through it.
Solmate Socks also makes excellent use of DCatalog’s innovative Archive feature to create an archive of their past collections.
This digital library not only makes it easy for customers to access and browse previous issues, but also serves as a valuable resource for referencing past trends and styles.
Because Solmate Socks is a wholesale B2B company, they offer the ability to access their products behind a login. When you click on an item in the catalog, a customized shopping window pops up. From there, you can view more details about the socks you are interested in. If you would like to make a wholesale purchase, you click the login button to complete the transaction.
These details enable Solmate Socks to provide a personalized shopping experience to their B2B clients. Bright colors, a simple layout, and the archive feature enable customers to find the items they need quickly and easily.
Endnote: Lessons Learned from Fashion Catalog Examples
The details, tools, and features available in the DCatalog admin help businesses to create amazing digital fashion catalogs that immerse and engage buyers. Whether you are designing a woman’s fashion catalog, or incredible fashion socks, every collection stands out.
Intuitive features within the platform help you to tell your brand’s story. Stunning enhancements increase reach and provide more opportunities to improve sales and get a great return on investment. If you would like to get started on creating your own showstopping digital catalog collection, sign up for a free trial or contact one of our Publishing Executives today!