Hunter Douglas North America is the world’s leading manufacturer of luxury window coverings, as well as a major manufacturer of architectural products. Their strength is their ability to develop innovative, high-quality, proprietary products for homes and commercial buildings around the globe. They operate as a highly decentralized, global federation of small and medium-sized companies that manufacture and market similar products. Their company strives to be the most loved, most efficient, and fasting growing window covering company in the world
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Innovation is what drives Hunter Douglas North America. They are always thinking of new ways to solve challenges. That is why they have produced 24 window covering products that range in style and price with several white label brands, available at retail operations.
Hunter Douglas NA was searching for a solution that enabled them to meet all of their publishing needs in an online setting that also offered offline use to our reps and dealers. They needed to stop printing material that was instantly outdated to their audience and expensive for to produce. They required an automated publishing solution that decreases their time to market, increases accuracy and relevance, and provides in-document search across multiple documents.
The prior solution was discontinued and a new vendor needed to be selected. Preferably, the solution would include a mobile app option so Hunter Douglas NA can offer offline viewership at a competitive price point.
Dcatalog’s platform offered automation in Hunter Douglas’ digital publishing process, significantly removing the need for additional manual steps that were required by the prior solution. The solution has helped save weeks of manual labor that would have otherwise been spent adding links, hand-keying HTML, and
publishing their content on multiple outlets.
The key to the DCatalog solution, is that it offers a more ingestible and less monotonous publishing process. The DCatalog mobile app solution also offers an offline experience that is crucial for Hunter Douglas’ dealers within rural areas or in construction sites with no service, which is imperative for field operators’ convenience.
Both the web app and mobile experience offer a solution that works across any device and eliminates the need for reps or dealers to have to carry around a 1,400-page binder. From a business process perspective, DCatalogs allows Hunter Douglas’ content to remain updated and agile when changes are needed.
DCatalog continually listens to Hunter Douglas’ feedback, and adopts requested features and usability improvements into their roadmap. Requests are quickly implemented, and Hunter Douglas is consulted on request solutions.
The benefits of working with DCatalog are immense. Hunter Douglas has saved significant time by shaving off 20 to 40 weeks of our publishing schedule by removing the need for custom material (ex. custom binder clips). In monetary terms, the digital catalogs have saved them $750,000 per year. Offline viewership has increased due to the usability of the mobile application, which ensures all operators have access to the latest material. From a business perspective, it allows updates to be more agile and automatic. Through the Preview period, the solution allows dealers the transparency to leverage price changes to drive consumer commitment.
By offering a web app and mobile app, DCatalog allows our reps and dealers to easily obtain access to our reference guides, without having to carry around a 1,400-page binder. Within their updating period, Hunter Douglas dealers also offer price transparency that drives consumer commitment.
The DCatalog solution allows Hunter Douglas to effortlessly provide up-to-date information in a faster-to-market interface. By eliminating print entirely, they saved millions of dollars in paper collateral that would have otherwise been outdated as soon as it hit the press. The platform improved analytical tracking of documents and dealer feedback with call-to-action buttons. The data shows millions of page views are occurring every month, which helps them gain better insights into their consumers and how they interact with the content.
As for the results, DCatalog:
