CALIFORNIA – A recent study reveals social networking site Twitter will turn into a place where people sell products and fame. Two researchers from Columbia Business School and the University of Pittsburgh said, later Twitter is like a TV ad featuring the artists and activities.
Olivier Toubia, professor from Columbia Business School, and Andrew T. Stephen, an assistant professor at the University of Pittsburgh, who conducted the study believe Twitter users who only use it for personal purposes will decrease.
Instead, Twitter activity are used for product promotion or promotion of a company of a celebrity will continue. “So be prepared to welcome Twitter with content such as TV,” said professor Toubia.
The study was conducted by examining at least 2500 non-commercial Twitter account. The study was conducted by randomly selecting accounts to identify the use of Twitter and find out about the follower.
The study found that the results in some groups follower accounts increased meaning of each rating also increased his tweet. In other words, a tweet from a follower who increased his can be used for promotion.
Toubia and Stephen predicts post Twitter for regular users will decrease, while the activity of the celebrities and commercial products will continue to increase.
“Communication between one’s personal will be reduced on Twitter. Twitter and activity will be mainly dominated by commercial content, “says Toubia.
Yet he denies Twitter will lose his fame in the future. “With 500 million Twitter users around the world will not be destroyed, but rather to be a tool for the promotion activities of celebrities, companies or anything like that,” he concluded.