Category: Internet Informations

Yahoo Ad Startup Acquisitions

Jakarta – Yahoo! management announced that the company recently acquired a new company engaged in the field of advertising, namely AdMovate.
On the company’s official website, Wednesday, July 17, 2013, management AdMovate said, “We started the company last year to make it easier for advertisers to create highly personalized offers via the mobile platform.”
Management said the company tried to keep the advertisers can reach consumers through ads that are personalized to match. And Yahoo! has a team with a similar vision.
“Yahoo! is willing to invest in a massive scale,” he says on the site. AdMovate management company hopes to realize his dream of building an effective mobile advertising services.
In a statement, the management of Yahoo! said, “This acquisition is part of our efforts to further develop our advertising technologies such as Apt, Genome, and Right Media.”
Yahoo! hopes that the advertisers can more easily advertise and advertising agencies can be more easily connect. The technology developed AdMovate expected to accelerate this development.
This action adds to list of companies that have made ​​acquisitions Yahoo! In May, Yahoo! bought the social networking site Tumblr with a value of U.S. $ 1.1 billion. Analysts expect, Tumblr is the largest acquisition in the history of corporate.
Buying Tumblr will meet the goals of Yahoo! CEO Marissa Mayer to expand the market share of the smartphone and tablet computer users. Tumblr paper presents a constantly changing, photos, and other digital content presented by users who can now connect through mobile applications. This service is also one of the most popular websites among teenagers and young adults, it is considered appropriate to the development of Yahoo! Mayer

Mozilla ponders blinkers for your browser

Mozilla Labs has outlined an experiment it’s conducting in improving the personalisation web publishers can offer readers who browse their sites using Firefox.

The outfit says it’s been working on the idea since last year, when it “conducted a series of experiments in which a user’s browsing history could be matched with interests in categories like technology, sports and cooking.”

In return for opting in to the trial, lab rats were offered “insight into how they spend time online.”

Mozilla Labs is now wondering “what if these interests were also available for the user to share with the websites they visit to get a better, more personalized browsing experience” so that “content creators and consumers could benefit from Web-based interests”?

Here’s one scenario the outfit has imagined as resulting from this line of thinking:

“For example, let’s say Firefox recognizes within the browser client, without any browsing history leaving my computer, that I’m interested in gadgets, comedy films, hockey and cooking. As I browse around the Web, I could choose when to share those interests with specific websites for a personalized experience. Those websites could then prioritize articles on the latest gadgets and make hockey scores more visible.”

Some publishers have already pressed the API for this kind of thing into service, according to the Mozilla Blog, but the code is not in the wild and is being tested – technically and conceptually – as Mozilla figures out how people will react to websites that dynamically change content based on readers’ past behaviours.

One example of successful personalisation mentioned in the posts announcing the initiative is The Guardian’s offer to ensure its readers see no news about the birth of George Alexander Louis Windsor. That’s a service many will doubtless enjoy. Whether such personalisation can result in readers choosing only to encounter lines of inquiry and opinions they already agree with, and therefore deciding to consume media that re-enforces their feelings rather than offering broader perspectives, is a wider debate for another day. Or the comments.

Google Open Streaming TV Service

California: Google is rumored to be opening for Google TV streaming service. The tech giant is said to be developing a streaming service similar to cable TV services, such as Hulu or Netflix.
Wall Street Journal reported on Tuesday, July 16, 2013, according to sources who declined to be named. The source revealed that Google has approached several media companies to discuss licensing and television program content. Google wants to provide more services to Google TV via channels such as television package, but by using a broadband connection.
Google TV audience of streaming content will not require registration and subscription requirements as well as cable television service. Google TV so users will not be charged monthly. Google TV is not much different from the Apple TV. But the Apple TV first implement streaming TV service.
Google seems to need to fight hard to make it happen because just like the Apple TV earlier, the problem of security issues and also the reluctance of media companies to cooperate with Web TV newcomers a big challenge.

No space for over-30s as relaunched MySpace erases its past

Did you pour your heart out on a MySpace blog and make hourly checks on your Friends total? Now the social network has been accused of erasing the personal histories of its dedicated members after a $20 million relaunch designed to bury its past and attract a new teenage audience.

The music-centred platform, which helped launch Lily Allen to fame and attracted 100 million users at its 2007 peak, is seeking to climb out of the social network “graveyard” after years of being a source of digital derision.

The site, lacking innovation and overtaken by Facebook, shed users and was abandoned by Rupert Murdoch, whose News Corporation had bought the company in a disastrous $580 million deal.

Backed by new investors, including singer Justin Timberlake, Myspace (after dropping the capital ‘S’) has been rebranded as a music-streaming service, with a new sleek interface, and an iPhone app for radio play and animated GIF creation.

The new Myspace has shown signs of life, attracting 31 million unique visitors and one million app downloads since a high-profile relaunch last month.

However its owners do not appear to want those loyal users, who stuck around even when MySpace became a tarnished brand, to spoil the party for its new target audience of young “millenials”.

Furious users complained that Myspace has erased all of their blogs, private messages, videos, comments and posts, when they try and log-in to the new site.

Myspace veterans, whose lives have been marked out by the blogs and photos posted daily over nearly a decade, are threatening a class-action lawsuit over what they see as the destruction of their personal histories.

One disgruntled member wrote: “I was a loyal user who never deserted Myspace. I used it almost everyday since 2006. I wrote hundreds of blogs that, to my horror, were simply gone as of last night with no prior warning given. That is no way to treat us. Please give us a chance to recover old blogs. This is like losing family photographs, and it is really horrible.”

Another posted on the site’s forum: “This is no different than losing one’s writing or photographs in a house fire, and I am feeling awful right now.” “You in essence just stole our blogs without permission to delete them. How dare you!,” complained another user.

Myspace, bought for just $35 million in 2011 by Timberlake and the Specific Media Group, told users that it had made changes to create a “better experience.” The company said: “That means you won’t see a few products on the new site. We know that this is upsetting to some but it gives us a chance to really concentrate on creating a new experience for discovery and expression.”

The “year zero” approach extends to stars who once built huge followings through MySpace. Britney Spears, who enjoyed 1.5 million Friends on the old MySpace, found her new “Connections” count set to 0.

Myspace won’t mind irritating 30-somethings who enjoyed sharing family photos if the network maintains a positive buzz from younger users since the relaunch, which featured the rapper Pharrell in a major advertising campaign.

The new app is ranked among the Top 20 social networking apps and the site makeover received positive feedback on Twitter.

Yet Myspace has been forced to respond to the backlash from its loyal users.  “Change isn’t easy and there has been a lot going on lately,” the company said. It told angry members: “We understand that this (blog) information is very important to you. Please understand that your blogs have not been deleted. Your content is safe and we have been discussing the best ways possible to provide you your blogs.” Pictures and music playlists can be located and transferred over to the new Myspace, the company added.

Founded in 2003 by a team of California web pioneers led by Tom Anderson and Chris DeWolfe, MySpace generated $800 million in revenue by 2008. Arctic Monkeys were among the bands who used the network’s music-sharing feature as a springboard for success.

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Yahoo Acquisition of Chinese Startup

Beijing – Yahoo Inc. back shopping. A pioneering company alias startup from Beijing so the target. Is Zletic, a company that provides data analysis services purchased Yahoo social network on Thursday (July 18, 2013). However, the acquisition value is not known how many.
In its website pages, Zletic was pleased to acquire this. Founder Zletic is Hao Zheng, a former employee of Yahoo China. Hao Zletic founded only a year ago.
One of Yahoo spokesperson stated, with this acquisition, the eight employees Zletic will be brought to the office of research and development of Yahoo in Beijing.
This is Yahoo’s acquisition of the 19th under the control of Marissa Mayer. Yahoo under control Mayer likes shopping startup. Mayer wants Yahoo to focus on the realm of mobile and new generations still.
Some time ago Yahoo acquired wide startup Summly, Xobni and Tumblr. Tumblr purchased with cash worth U.S. $ 1.1 billion.

Google Maps Back Wins Feature Offline Cache

As we know, Google Maps has been updated a few days ago. Unfortunately the update is gained criticism because of ‘loss’ offline cache feature maps that lead the user must constantly connected to Google to use the service.
The criticism has received a response from Google. Not long ago, Google said it would issue a new update featuring the option to store the offline cache on the Maps application has been rolled out for Android. This option will be installed at the bottom of the search box located on the map and can be switched easily. In addition, Google also decided to add the “Where’s Latitude?” that will take users to information about the future of the location sharing service.
This update began rolling on this day and can be checked via the Play Store.

Yahoo! Acquisition AdMovate, Develop Mobile Advertising Service

Internet giant head of Marissa Mayer, Yahoo!, recently rumored to re-acquire a startup working in the areas of mobile advertising, AdMovate. The umpteenth time that the acquisition by Yahoo! Yahoo! is regarded as an effort to improve service advertisements that are considered “lackluster” lately.

Yahoo! via his blog on Tumblr, has officially announced the purchase AdMovate engaged in the mobile advertising services. AdMovate parties themselves have confirmed this issue by stating that they were aimed at helping advertisers to reach consumers at the right time and place via private message certainly be provide by AdMovate.

Quoted from a news release The Next Web today (18/7), Yahoo! states that carried AdMovate personalization technology can improve the ability of Yahoo! in advertising through the mobile platform. In addition, after the acquisition of all employees AdMovate instantly brought to the Yahoo! offices are located in Silicon Valley, USA.

Marissa Mayer as CEO of Yahoo!, concerning this acquisition had expressed interest in re-focusing the Yahoo! mobile services that could be left behind. According to him, the future of Yahoo! ‘s business models will be on the mobile segment in which this segment continues to experience a significant increase, “Yahoo’s future is on the phone. So we put the products for mobile phones, “he said.

In a blog post on tumblr, Scott Burke who is SVP of Display Advertising and Advertising Technology Yahoo! said Yahoo! is now trying to focus on investments in the mobile segment, “Yahoo is currently investing more in the purchase program and advertising on mobile phones,” she called.

Description Scott was indeed not a hoax. Yahoo! is just a period of four months was reported to have acquired 10 startup that Summly, Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software, Tumblr, and most recently Qwiki, and it is almost entirely a startup working in the mobile field. With the acquisition AdMovate which is a provider of mobile advertising services, then shopping “wholesale” a la Yahoo! The Yahoo! could be an attempt to break through the mobile industry is growing rapidly these days.

Facebook’s Balancing Act: The Good, the Bad, and the Ugly

The good news: Facebook (NASDAQ: FB  ) turned fabulously profitable in the just-reported second quarter thanks to a redesigned ad flow on mobile Facebook apps. Revenues jumped 23% from the first quarter to the second. Last year, the same comparison yielded just an 11% seasonal gain. The year-ago quarter’s net loss turned into a tidy profit.

In response, share prices jumped more than 30% overnight and sit very close to all-time highs that were set during the stock’s IPO.

The bad news: The ad assault is interfering with the user experience. A fresh survey (free registration required) from the American Customer Satisfaction Index shows Facebook dead last among online media sites in terms of user satisfaction. “Facebook users find the numerous changes to the site’s interface taxing,” says the ACSI. Twenty-seven percent of users surveyed complained that ads are ruining their Facebook experience these days.

The ugly news: The good news may not last very long. Facebook had better dial back the ad blitz if it wants those disgruntled users to stick around.

It’s a high-wire balancing act between monetization and user satisfaction. Lean too far in one direction, and you won’t make any money from those billions of page views. Err too far in the other direction, and those profitable page views will melt away as unhappy users find greener pastures.

Don’t think it couldn’t happen. Facebook is not too big to fail. Unless the company strikes that crucial balance before it’s too late, we could very well see another mass exodus from one leading social network to another.

Facebook itself killed MySpace by launching a better service in the same genre. Before that, MySpace trampled all over social pioneer Friendster in much the same way.

And there are Facebook alternatives waiting to crush the current king at the first opportunity, believe it or not.

Chief among these is Google (NASDAQ: GOOG  ) and its Google+ service, which benefits from tight integration with the world’s most popular search engine as well as with leading video site YouTube.

Twitter sings a somewhat different tune but can fill many of the functions of a Facebook account. LinkedIn (NYSE: LNKD  ) is basically Facebook for corporate users and could very well expand into the consumer side of things if it wanted to.

All of these alternatives offer fewer ads and a cleaner experience than Facebook. LinkedIn ties with Facebook at the least satisfied end of the ACSI survey; everyone else runs miles ahead. Yes, even the much-maligned Google+ “ghost town.” And even LinkedIn reports fewer ad-taint complaints than Facebook.

That’s why I’d take this week’s Facebook share-price pop as a temporary boost, and not as a sustainable clean bill of health. The service currently leans far too heavy on the monetization side of the fence and runs a very real risk of finding out that the next era of social networking doesn’t include much Facebooking.

So my bearish CAPScall on Facebook stays in place until Mark Zuckerberg and company adjust their strategy again. If you can’t keep your users happy, the money will very quickly cease to matter.

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Compete with Microsoft, Google Destroy Copy Paste Systems

California – Now Google browser users can copy and paste the various forms of documents and slide sheets from Gmail to Google Docs, Sheets, and Slides or otherwise more easily. Unfortunately, to be able to feel the system copy and paste from Google this, the user must have the Chrome browser.
The browser engine giant announced on Wednesday, July 10, 2013 when the company had a massive overhaul copy and paste system. “With Google Docs, Sheets and Slides, Chrome browser users can copy and paste text and images between all documents, spreadsheets or tables, and presentations as well as for different types of files,” Google wrote in his blog. Google claims that copied and pasted the format will remain the same.
Copy and paste system not unlike the way Google copy paste that is commonly used to keyboard shortcuts through or from the right-click menu. Users can also copy images from applications on the computer and insert it directly into the document, spreadsheet or presentation slide.
To compete with Microsoft Officenya Microsoft, Google did provide another alternative for users who do not have the Chrome browser with the web clipboard. However, how to copy and paste his work is not as easy as on the Chrome browser. There are eight steps that need to be done.
First, select the section to be copied. Second, click on the Edit menu, and select Web clipboard. Thirdly, click the Copy to clipboard web. When the user has reached the destination file, the user enters the fourth stage click the Edit menu and select Web clipboard again. Users will see an option that previously be copied.
Fifth, Place the cursor where the user wants to insert content. Sixth, select another Web clipboard from the Edit menu. In the seventh stage, the user will select the parts to be inserted with pilhan various formats, such as plain text or HTML. Finally, select the appropriate format and finish.