Author: icatalogsite

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

HP Presents its Printing Solutions Qualified

JAKARTA – For those of you who are struggling in the world of photography, the image quality would be a desire. Not only in terms of technique but also capture the final result of the mold. To provide excellent print results and long lasting in all colors, HP re-introduced HP Designjet Z3200 Photo Printer.

This hardware has the advantage of producing excellent print results, durable and waterproof photo paper, fine art paper and special paper that can last up to 200 years, especially in terms of color. It has also received recognition from Willhelm Imaging Research who has given certification.

“With the HP Designjet Z3200 Photo Printer will create color prints and black and white with gallery-class quality efficiently,” said Lydia Budiarto March as the HP Designjet Development Manager-Printing and Graphic Solution Business Systems Group HP Persinal launch in Indonesia in Jakarta, Tuesday (07.02.2013).

HP Designjet Z3200 Photo Printer brings to 12 ink printing system, using HP Vivera pigment inks, and also features HP 73 Chromatic Red Ink that enables up to 95 percent PANTONE coverage. In addition, this photo printer machine also offers the features of the HP Color Center that allows users to obtain color calibration da accurate profiling.

Not only that, with the spectrophotometer and features HP DreamColor technologies that have been integrated in this device, users can also easily develop a profile of the International Color Consortium (ICC) to make documents easily and send them to devices other HP Designjet Z3200.

Polytron Wizard II smartphone Crystal W3430

Bening sequel

In this year, seems the more prevalent use of multiple processors on a variety of devices. The goal, presents a better performance on the gadget. Polytron also updating its lineup via Crystal Wizard II (model W3430) which has brought dual core. This increase is expected to bring better ability for the device to process the data.

U3-435-PolytronJika the previous Wizard series (W2400 – PCplus 418) Polytron still using single core 1GHz CPU, the W3430 used MT6577 1GHz dual core processor from MediaTek. This is the CPU that was booming among gadget makers from China and locally. This is thanks to a hefty CPU capabilities at more affordable prices. Unfortunately, the capacity of the main memory is still 512MB. This seems intended to suppress the price of this product.

In this product, Polytron has upgraded on the screen. Now, the Super AMOLED panel used so that the screen resolution is 480 × 800 pixels looks sharp and bright. Cool again, to protect the screen the “nodes” added a layer of solid glass Gorilla Glass to prevent scratches / collision. Polish on the screen seems to be a mainstay on the successor Polytron highest smartphone (currently) on the market.

In addition to presenting a brilliant visualization, graphical interface in Polytron Wizard Crystal II W3430 is also quite interesting, including Skins Theme. Here also have prepared some useful applications such as Kingsoft Office for processing documents to popular social media applications. Polytron also provides access to applications through the facility suggested Suggested Apps and TelkomStore (provided by PT Telkom). Media’s own internal storage capacity of 4GB device. This storage is divided into two 2.1 GB for installation applications and about 400 MB to be accessed by users.

One of the coolest mainstay in Polytron Wizard Crystal II W3430 is a quality 8 megapixel camera. The resulting image quality is quite good PCplus according to its class. Panoramic photo function that combines nine photos were fairly decent. These features include HDR (High Dynamic Range) to get good photos in dimly lit situations.

Although the kitchen spur that is not too high, Polytron Wizard Crystal II W3430 still having an excellent features. Various facilities such as AMOLED + screen Gorilla Glass coating, a dual SIM connection, to access to perform system tuning is an attractive offer. This device is suitable for those who want to look unique among popular brands.

Yahoo Acquisition of Chinese Startup

Beijing – Yahoo Inc. back shopping. A pioneering company alias startup from Beijing so the target. Is Zletic, a company that provides data analysis services purchased Yahoo social network on Thursday (July 18, 2013). However, the acquisition value is not known how many.
In its website pages, Zletic was pleased to acquire this. Founder Zletic is Hao Zheng, a former employee of Yahoo China. Hao Zletic founded only a year ago.
One of Yahoo spokesperson stated, with this acquisition, the eight employees Zletic will be brought to the office of research and development of Yahoo in Beijing.
This is Yahoo’s acquisition of the 19th under the control of Marissa Mayer. Yahoo under control Mayer likes shopping startup. Mayer wants Yahoo to focus on the realm of mobile and new generations still.
Some time ago Yahoo acquired wide startup Summly, Xobni and Tumblr. Tumblr purchased with cash worth U.S. $ 1.1 billion.

Rolomotion: Changing Apple TV and iPhone Becomes Console Games

Inspired by the growing trend of motion control in the game industry, Rolocule Games announced Rolomotion. This technology combines the functionality of the Apple TV and iPhone into a new game console. However, in contrast to existing consoles on the market today, Rolomotion does not require additional hardware or sensors to create a gaming experience with motion control.
rolomotion logo Rolomotion: Changing Apple TV and iPhone Become SmartHome Console Games iphoneipad home gadget news ios apps
Rolomotion: Changing Apple TV and iPhone Becomes Console Games
The first game is optimized for this technology called Motion Tennis. With the help of AirPlay mirroring feature and Apple TV, which is stored in an iPhone game can be displayed on screen HD TV. iPhone also changed into game controls and complete console-style gaming experience with the advantages, you do not need to carry a lot of CD / DVD game when they want to play at a friend’s house. Just make sure they also have an Apple TV.
“We are pleased to announce Rolomotion and we think customers will love the experience of playing games with motion control using the iPhone and Apple TV,” said Rohit Gupta, Founder and CEO Rolocule Games. “We have always been interested in the potential of the Apple TV and the gaming industry and I think Rolomotion is our first step in that direction.”
rolomotion 1 Rolomotion: Changing Apple TV and iPhone Become SmartHome Console Games iphoneipad home gadget news ios apps
Rolomotion: Changing Apple TV and iPhone Becomes Console Games
Rohit also said that the Motion Tennis is the first game that comes accompanied Rolomotion technology. There are many other games that will be coming in the future. Not only playing themselves, Motion Tennis can be played by two people at once in doubles tennis match.
Rolomotion can be enjoyed with the iPhone 4S and iPod Touch to the top of the 5th generation Apple TV are connected to the 2nd generation or 3rd. Apple TV should have 802.11b/g/n Wi-Fi or Ethernet network and connected to a HD TV with a minimum resolution of 720p.

LeapPad Ultra: Tablet with WiFi and Browser Optimized for Children

Tablet fever was not limited to adults only users, but also the children pre-school age. After removing several products specifically for toddler tablet, LeapFrog Enterprises today announced the new tablet, LeapPad Ultra. This tablet brings a number of improvements over the previous model, the LeapPad 2. Now, the screen size used is larger, which is 7 inches with a resolution of 1024 × 600 pixels which is more subtle. Children also dpaat operate it with a touch of a finger or stylus wear.

LeapPad LeapPad Ultra Ultra: Tablet with WiFi and Browser Optimized for kids pc tablet computer news
Another quality improvement are embedded in this model is the presence of Wi-Fi connection and a browser optimized for the children. Powered by Zui, browser LeapSearch block access to pictures, videos, and adult sites are examined directly by the Learning Team from LeapFrog. In addition to connecting the tablet to the Internet, Wi-Fi connection on the LeapPad Ultra can be used to play the game peer-to-peer with other users LeapPad Ultra are located nearby.

LeapFrog offers more than 800 games, applications, ebooks, video and music that have been approved by the faculty. Any content that is targeted to users in the age range of four to nine years.

“LeapPad Ultra is designed to offer a safe and age appropriate users through content inspection conducted by experts studying the LeapFrog team,” said John Barbour, CEO of LeapFrog. “With the additional features, including WiFi and a safe browser for kids, we believe LeapPad Ultra will be the items most desired by kids this year.”

LeapPad Ultra will start shipping in mid-July at a price of U.S. $ 150. Applications that can be downloaded were priced starting from U.S. $ 5, while the game cartridges are sold at prices ranging from U.S. $ 25. For Indonesia, the LeapPad Ultra usually can be purchased at Kids Station and Early Learning Centre.

Use Google Glass, Larry Page Feeling the Future

Jakarta – Founder and Chief Executive Officer of Google, Larry Page, said he likes to wear Google Glass although not as often as his fellow founders, Sergey Brin ie.

“It was like living in the future,” he said when presenting the company’s performance for the second quarter via teleconference. “It really makes me excited.” At a wedding in Croatia, Larry is seen wearing smart glasses.

“For some people, working on crazy projects are very challenging,” he continued. “Attempting to change the world with ten co-workers.”

Some projects that turned into a popular product used by many people in the world like Gmail, Chrome, and Android. “I see the results of our work on a number of projects and I feel satisfied.”

Several other projects are being worked on is the smart glasses Glass, Google Now, Project Loon, and a vehicle without a driver. “Misrepresentation if we assume the technology will be static,” he said.

Chat Apps ‘Camfrog Video Chat’

Have conversations remotely utilizing internet connection of course is much more fun if not only through sound, but also through video chat function. Especially if they added functionality to send text-based or image file directly, it is more the application was complete. This is what trying to offer Camfrog Video Chat.

d5-435-camfrogCamfrog Video Chat is the right application to chat with earlier methods. Not only can be used on close relatives only, Camfrog also provide Room or a gathering place for other Camfrog users from around the world. In addition to Windows and Mac OS, this application is also present for the Android-based platform. Use the same method, even on Android you will dipermudahkan with a camera function, unlike a desktop PC where you have to provide a first webcam. Of course the video call function can only be used if you have a front camera on a smartphone or tablet.

You can use Camfrog Video Chat for free. However, some new additional features will be active after using the Pro version of his pay. These features include video chat that is capable of performing simultaneously with more than one account at a time. You can also do video chat with full-screen view to get a bigger picture and clear. Similarly, send files or add text, and interesting effects.

Guidewire Software Wins First Place Vanguards in Insurance Practices (VIP) Award Recognition in Five of Six Categories

Guidewire Software, Inc. (GWRE), a provider of software products for Property/Casualty (P/C) insurers, today announced that it has received five of six 2013 Vanguards in Insurance Practices (VIP) Awards. The VIP Awards are sponsored byInsurance Networking News (INN) in partnership with Celent and were announced and presented at the recent ACORD LOMA Insurance Systems Forum in Las Vegas. The VIP award winners were solely determined by insurance company professionals through their participation in an online survey where they were asked to name technology providers that deliver the most value in various VIP categories.

Guidewire’s 2013 VIP awards included recognition in the Back Office & Support Systems, Customer Experience Solutions, Decision Support Solutions, Insurance Core Solutions, and Strategic Partner categories. More information about the 2013 VIP Awards can be found at www.guidewire.com.

“The VIP awards identify the leaders in insurance technology and recognize the vendors that best help insurance carriers meet the increased expectations of consumers and agents,” said Carrie Burns, editor-in-chief, INN. “This year, we’ve seen that while insurers still consider customer service and stability to be important traits of vendors, the ability to plan for advances in technology is becoming just as important.”

“Guidewire is very effective in building and supporting their partner networks, and their customers appreciate that choice of implementation partners,” said Chuck Johnston, director, Celent. “They’ve also built out a solid organization that has connected with their customers and created good rapport, as seen in the award results. They’ve made significant investments in pertinent technologies to support their customers, also reflected in the award results.”

“It is a great honor for the Guidewire team to be recognized especially given that the award rankings are based solely on feedback from P/C insurance professionals,” said Brian Desmond, vice president, Marketing, Guidewire. “We thank Insurance Networking News and Celent for sponsoring the VIP awards program, and we thank everyone who participated in the survey.”

This year is the seventh annual VIP ranking of technology solution providers to the insurance industry. 2013 winners were chosen based on votes from 476 unique respondents.

About Insurance Networking News

Insurance Networking News is a trusted source for information on how technology is being implemented to support insurers’ strategic business objectives, providing insightful analysis of the technology innovations utilized to automate critical processes. Insurance Networking News is written to help senior insurance executives obtain mission-critical information on resolving industry challenges.

About Guidewire Software

Guidewire Software is a provider of software products for Property/Casualty insurers. Designed to be flexible and scalable, Guidewire products enable insurers to deliver excellent service, increase market share, and lower operating costs. Guidewire products include Guidewire InsuranceSuite™, consisting of Guidewire PolicyCenter®, Guidewire ClaimCenter® and Guidewire BillingCenter® which span the core functional areas in insurance; Guidewire LiveSM, a cloud-based network connecting peer insurers, core system data and expert tools through instant on apps; Guidewire DataHub™ and Guidewire InfoCenter™ which help insurers address their data management and business intelligence challenges.

SanDisk Connect: Two Wireless Data Storage Solutions

Pendrive and portable hard disk is currently the most convenient solution for storing data. But how fast and large capacity of a flash would have added value if the wireless feature. Well, the idea is now realized by SanDisk SanDisk Connect with presenting line consisting of a Connect Wireless Flash Drive SanDisk and the SanDisk Connect Wireless Media Drive. By utilizing the wireless connection then it will be easier for users to share content and moving data, into the gadget only through WiFi connection.
connect sandisk SanDisk Connect: Two Data Storage Solutions Wireless mobile gadget news gadget accessories
SanDisk Connect: Two Wireless Data Storage Solutions
SanDisk Connect a Wireless Flash Drive with 32GB capacity flash Wi-Fi feature that termini exist today. With this flash, users can directly access the data in them as image files, movies, music or documents anytime and anywhere without having to use wires. Users can also stream video content from gadgets owned by streaming time up to about 4 hours to completely recharge the battery.
While SanDisk Connect Wireless Media Drive is designed for users who have higher needs. Media Drive comes with the ability to stream content up to approximately 8 hours before the battery must be recharged. Another specialty, SanDisk Connect Wireless Media Drive can be connected up to 8 gadgets simultaneously and can stream content such as HD movies at the same time for 5 gadgets at once. Its capacity is also greater than the Flash Drive, the 32GB and 64GB capacities. Still not big enough? You can use a memory card slot SDHC / SDXC have available.
SanDisk Connect lines can be used for iOS devices, Android, Windows and Mac. For the price, SanDisk Connect Wireless Flash Drive 16GB version sold for U.S. $ 49.99 and the 32GB version for U.S. $ 59.99. Connect to Wireless Media Drive SanDisk 32GB version priced at U.S. $ 79.99, or about 800 thousand dollars while the 64GB version priced at U.S. $ 99.99 or approximately 1 million dollars. For a while, there is no information when the line of SanDisk Connect will be present in Indonesia.